Tyne Valley Motorhomes
This wasn’t just about a website – it was about building a smoother, smarter and more efficient digital operation.
The Challenge
Tyne Valley Motorhomes is one of the North East’s most established motorhome dealerships, but their digital experience wasn’t reflecting the strength of their brand. The website was difficult to navigate, slow on mobile and not designed to convert modern buyers. Managing stock across the site and AutoTrader required hours of manual updates each day, creating inconsistencies and slowing down the sales team.
Their marketing activity also relied heavily on manual processes, from paid ads and SEO to email campaigns and customer responses. They needed a digital transformation that made the customer journey simpler, reduced internal workload and supported scalable growth.
Our Approach
We started by redesigning the website around performance, clarity and conversion — ensuring customers could browse, filter and enquire with ease. The new site prioritises fast load times, intuitive navigation and clean, modern visuals to reflect the trusted reputation of Tyne Valley Motorhomes.
Then we overhauled their marketing, operations and customer service workflows using AI-powered automation. Every system now works together — reducing repetitive tasks, improving response times and creating a more predictable stream of high-quality enquiries.
Key updates included:
- A clean, conversion-focused website redesign with improved vehicle detail pages
- Fully automated AutoTrader stock sync for real-time updates
- Google & Meta ads rebuilt with dynamic vehicle feeds and AI budget optimisation
- Technical SEO improvements across key manufacturers and high-intent searches
- Automated email nurturing flows and new-stock announcements
- Operations AI to streamline admin and stock management processes
- Marketing AI to enhance segmentation and optimise campaigns in real-time
- Customer Service AI to answer common queries instantly and trigger follow-ups
The Outcome
After launch, Tyne Valley Motorhomes saw:
- 92% increase in website conversion rate
- 37% reduction in cost per lead
- 64% uplift in organic search traffic
- Stock update time reduced from hours to minutes
- 70% faster customer response times
- Automated email flows generating 24% of all enquiries
- Consistent positive feedback from both staff and customers
What We Delivered
- Website redesign & development
- AutoTrader sync integration
- Google & Meta paid advertising
- SEO strategy & optimisation
- Email marketing automation
- Operations AI solutions
- Marketing AI optimisation
- Customer Service AI assistant
- Additional AI and workflow automations
"Their team understood our goals immediately, and every iteration brought us closer to a refined, meaningful experience."
"From the initial concept to final delivery, the process was fluid and collaborative — we always felt heard."
